Why Interior Plant Service Software Must Be Built With the Industry, Not Just For It
- One Big Green
- Nov 9, 2025
- 4 min read
In software development, there are two paths.
One is building what you think people need.
The other is building what people actually need.
Only one of those paths ends with software that people love, adopt, and rely on every day.
Industry-specific operational software can’t be built from guesswork. It has to grow from real operations, real constraints, real workflows, real frustrations, and real “I wish the system could just do this” moments.
That kind of insight doesn’t come from a whiteboard. It comes from customer feedback loops.
That’s why One Big Green - an interiorscape management platform and plant care business software built specifically for the industry - is developed with ongoing customer feedback at its core.
At One Big Green, we’ve designed the product around an always-on feedback loop with interiorscape companies that use the platform daily.
This isn’t a suggestion box approach where ideas go to disappear. It’s a live conversation that shapes design, feature priorities, workflows, and even how training is delivered.
Our Customers Don’t Just Use the Software.
They Influence It.
Jacki Mock, Operations Manager at Biome, highlighted this difference well:
"One Big Green is the only software truly built for the Interiorscape industry - and it shows. Every new feature release feels like it was made with our needs in mind."
This is not accidental.
This is the direct impact of a structured feedback loop:
Customers share real-world needs.
We observe how they work.
We design features in collaboration with them.
They test changes in everyday workflows.
We adapt, refine, and improve again.
One Big Green doesn’t simply push out features. We observe real plant service workflows, collect field insights, and adapt in collaboration with customers. The result is plant operations software that solves real problems instead of imagined ones.
Although the original version worked, the improved version fits.
There is a difference between functional and intuitive. Our customers guide that difference.
How Feedback Shapes the Interiorscaping Management System in Practice
Kelley Carmona at Greenscapes of Silicon Valley said it beautifully:
"To be able to work with a company that knows the details of your business inside and out, actually hear your needs, and see those needs actively being built into the software has been nothing short of amazing."
Their team’s real-world adoption shaped:
Technician-first interface improvements
More efficient inventory readiness
Better sequencing of training and rollout
This is why we call One Big Green a horticultural service management platform that evolves with its users.
Those changes didn’t come from product theory. They came from watching their team of eleven interiorscapers adopt One Big Green at a human pace. Their input allowed us to roll out features in steps that reduced overwhelm and supported successful adoption.
Early Participation Also Means Influence
Software transitions are rarely frictionless. Oakland Green Interiors adopted One Big Green early and used that opportunity to actively shape the product.
As their Operations Manager Sarah Sly said:
“The benefit of working with software this early in the development stage is that they are taking our questions and suggestions to heart and adjusting the software to real-world experiences.”
Their feedback directly refined:
Navigation layouts
How service data is surfaced in the Back Office
Cross-team workflow visibility
Their technicians pointed out specific places where more clarity or fewer clicks would make daily service easier. Those insights directly shaped how we improved in-app navigation, Back office reports, and service history visibility.
The result wasn’t just a better interface. It was a workflow their team now moves through confidently and collaboratively.
This kind of collaboration is rare in software. And absolutely invaluable.
Why Feedback Loops Are the Future of Interiorscape Software
The interiorscape field has long operated with a patchwork of spreadsheets, generic CRMs, and systems built for someone else’s workflows. Those tools ask the industry to adapt to them.
One Big Green works the other way around.
As Jacki Mock from Biome put it:
“Rather than forcing us to adapt to rigid systems, One Big Green meets us where we are.”
That’s the core of the feedback loop: the software grows because the industry speaks.
Not in theory.
Not once a quarter.
Continuously.
The Future That is Shaped Together
The interiorscaping world is moving toward smart field operations for interior landscapers, where decisions are informed by data, collaboration is streamlined, and teams work with clarity. But those advancements only matter if they reflect what companies actually need in the field and in the office.
The strongest interiorscape management platforms are the ones built with the industry, not just for it.
Feedback loops are how we get there.
Not someday.
Not occasionally.
Every single week.
If you want software that understands your work, the fastest way is to help shape it. And at One Big Green, the door is always open for that conversation.
Take the Next Step
Experience how field service management software for interiorscaping can transform your operations.
Book a demo with One Big Green today to discuss your specific operational needs and see how a tailored interior plant service software solution can work for your team.
